How do I choose a date range?
The preset ranges, how to set a custom From and To range, and what each range covers.
The date picker sits in the top right of the Analytics page, next to the refresh button. The range you pick applies to the whole page:
- the KPI cards;
- Revenue Over Time;
- the Checkout tab;
- the Funnel tab;
- both Top Funnels tables.
The one exception is Top Performing Funnels on the Summary tab, which keeps its own selector (see below). The page opens on Last 30 days.
Presets
| Preset | What it covers | Chart shows |
|---|---|---|
| Today | Midnight UTC today until now. | One point per hour |
| Last 7 days | Midnight seven days ago until now. That's today plus the seven days before it. | One point per day |
| Last 30 days | Midnight 30 days ago until now. That's today plus the 30 days before it. | One point per day |
| Last 3 months | The 1st of the month two months ago until now: this month plus the two before it. | One bar per month |
| Last 6 months | The 1st of the month five months ago until now: this month plus the five before it. | One bar per month |
Last 3 months and Last 6 months use whole calendar months. On 9 November, Last 3 months runs from 1 September.
Days start and end at midnight UTC, not in your store's time zone. See What does 'Today' mean?
Setting a custom range
- Open the date picker.
- Under Custom range, pick a From date and a To date. Both dates are included.
- Click Apply. Nothing changes until you do.
Limits:
- The last 12 months only. The earliest date you can pick is 12 months before today. An earlier date shows "Dates can go back up to 12 months."
- No future dates. A date after today shows "Dates can't be in the future."
- From must come before To. If not, you'll see "Start date must be before end date."
If you pick today as both From and To, the page treats it as Today and shows the hourly chart.
Daily points or monthly bars
A custom range of up to 62 days shows one point per day. Anything longer shows one bar per calendar month. The first and last bars can be partial months: a range from 15 March to 20 June shows bars for March, April, May and June. The March bar only covers from the 15th.
What the % change compares against
Each badge compares the selected range with the period of the same length right before it. The text under the KPI cards tells you which period that is:
| Range | Compared with |
|---|---|
| Today | "From yesterday" (all of yesterday) |
| Last 7 days | "From previous 7 days" |
| Last 30 days | "From previous 30 days" |
| Last 3 months | "From previous 3 months" (the three calendar months before) |
| Last 6 months | "From previous 6 months" |
| Custom, e.g. 1–6 Nov | "From previous 6 days" (26–31 Oct) |
The Checkout and Funnel tabs can only compare against data from the last 12 months. If a custom range starts near the 12-month limit, the earlier period falls outside that window. Their badges then show 0%.
Top Performing Funnels has its own selector
The Top Performing Funnels section on the Summary tab doesn't follow the header picker. Its rankings are calculated ahead of time for a fixed set of periods, so it has its own dropdown: Today, 7 Days, 1 Month and 3 Months. It defaults to 1 Month whatever the header shows. Custom ranges aren't available there.
How do I read the Checkout and Funnel tabs?
What each card, chart and table column means on the Checkout tab (pre-purchase offers) and the Funnel tab (post-purchase and Thank You page offers).
What does "Today" mean in Analytics?
Today covers the time since midnight UTC, not the last 24 hours and not your store's time zone, and the figures can be up to about five minutes old.