Analytics
What each number on the Analytics page measures, and how date ranges work.
The Analytics page has three tabs: Summary, Checkout and Funnel. One date range in the page header controls all three tabs. The exception is the Top Performing Funnels section, which has its own selector.
What the Analytics dashboard measures
Every card on the Summary tab, defined.
How to read the Checkout and Funnel tabs
Pre-purchase cards, post-purchase charts and the Top Funnels tables.
How do I choose a date range?
Presets, custom From/To ranges and what each one covers.
What does 'Today' mean?
Since midnight UTC, with data that can be up to five minutes old.
How do I ask buyers a question with the feedback widget?
Show a one-question survey on the Thank You page, such as "How did you hear about us?", and see the answers in the app.
What does the Analytics dashboard measure?
A definition of every card on the Summary tab, including what counts as a view, a conversion and revenue.