Targeting an order value or quantity range
How to set minimum and maximum order values or quantities, and which total each page compares against.
Order Value and Quantity conditions compare the cart or order against a number you choose. They're the only conditions you can add more than once, so you can set both a minimum and a maximum.
Setting a single threshold
- Add an Order Value or Quantity condition.
- Choose Greater than or equal to or Less than or equal to.
- Enter the amount or quantity.
Both options include the number itself. "Greater than or equal to 50" matches an order of exactly 50.
Setting a range
To show a funnel only for orders between 34 and 40:
- Add an Order Value condition set to Greater than or equal to 34.
- Click Add Another Condition and change the new row to Order Value. If a "Greater than or equal to" row already exists, the new one starts on Less than or equal to.
- Enter 40.
- Save.
Quantity ranges work the same way.
Ranges that can't be met
If your minimum is higher than your maximum, saving is blocked with a message such as:
The order value conditions can never all be met: "greater than or equal to" 50 is above "less than or equal to" 40
Fix one of the numbers and save again. You'll also see Enter a valid order value for each order value condition if an amount is empty or negative.
What "order value" means on each page
The order value isn't the same number everywhere, because each page gets different information from Shopify.
| Page | Order value used |
|---|---|
| Checkout (pre-purchase upsells) | The cart's item totals after discounts. Shipping and tax aren't included. |
| Post-purchase page | The total the buyer paid, including order-level discounts, shipping and tax. If Shopify doesn't send this total, the item totals after discounts are used instead. |
| Thank You page | The order's item totals after discounts, without shipping and tax. |
Free items, such as gifts or items discounted to zero, count as 0.
Because the post-purchase total includes shipping and tax, it's usually higher than the item total for the same order. A post-purchase funnel set to "Greater than or equal to 100" can match on the post-purchase page but not on the Thank You page for an order whose items come to 95 before shipping.
Set thresholds with this in mind. If you want the same cut-off on the post-purchase page and the Thank You page, leave some room for shipping and tax, or use separate funnels.
How quantity is counted
Quantity is the total number of items in the cart, across all lines. Two of one product and one of another counts as 3.
Common setups
| Goal | Conditions |
|---|---|
| Only for big orders | Order Value, Greater than or equal to 100 |
| Only for small orders | Order Value, Less than or equal to 30 |
| Mid-sized orders only | Order Value, Greater than or equal to 30, plus Order Value, Less than or equal to 100 |
| Buyers with 3 or more items | Quantity, Greater than or equal to 3 |
| Single-item orders | Quantity, Less than or equal to 1 |
You can combine these with any other condition, such as Products or Country. All conditions must be met for the funnel to show.