A/B testing offers

You can A/B test offers in pre-purchase upsells and in the post-purchase steps of a funnel. A test shows the original offer (Control) to half of buyers and a different version (Test) to the other half. You then keep the one that converts better.

What you can testCopy Anchor Link

How buyers are splitCopy Anchor Link

• The split is always 50/50. You can't change it.
• Each checkout is assigned to Control or Test once and keeps it, so a buyer who reloads the page sees the same version.
• While a test is paused or stopped, every buyer sees the live offer.

Testing a pre-purchase upsellCopy Anchor Link

1. Open the upsell from Checkout → Pre-Purchase Upsells.
2. Under Upsell Products, add at least one product.
3. Click Create A/B Test and choose one of:
   • Duplicate Content: the Test version starts as a copy of your current products, ready to change.
   • New Content: the Test version starts empty, so you choose new products for it.
   • Skip: the Test version shows nothing. Half of buyers see no upsell widget, and half see the original. Use it to measure whether the upsell helps at all.
4. Use the Control - 50% of customers and Test - 50% of customers tabs to edit each version.
5. Click Create Upsell or Save Changes to save the upsell and the test.
6. Click Start. The badge changes from Not started to Running.

Testing a post-purchase offerCopy Anchor Link

1. Open the funnel on the Post - Purchase Upsell step.
2. On the product card you want to test, click Create A/B Test.
3. Enter a name under Name Your Test.
4. Under Select Products, choose the product to test against the current one.
5. Click Create Test. The test appears on the card with the badge Not started yet.
6. Click Start.

Each product card can have its own test, so one step can run several tests at once.

Pausing, resuming and deletingCopy Anchor Link

• Pause stops the test. All buyers see the live offer until you click Resume.
• On a pre-purchase upsell, Delete entire test in the test's menu removes the test. On a post-purchase card, use Delete in the test's menu.

Choosing a winnerCopy Anchor Link

1. Click Stop.
2. The version with the higher conversion rate is selected for you. Each option shows its conversion rate.
3. Keep that choice or click the other version.
4. Click Save winner.

The version you pick becomes the live offer for everyone. On a post-purchase card, the winning product takes the place of the tested product in the step.

Where to see resultsCopy Anchor Link

Conversion rates for each version appear when you click Stop. For more detail, see Analytics.